For ten years, Yonobi has been shaped by clay.
What began in 2016 as a small webshop has grown into a universe of studios, artists, and people discovering the quiet rhythm of making.
Today, Yonobi is no longer only a place where ceramics are curated; it is a place where thousands of hands shape clay themselves.
2016 - The beginning
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Yonobi was founded in Copenhagen by Nanna Egebjerg.
It began quietly, as a webshop dedicated to handmade ceramics and the stories behind them.
“My personal love for the craft inspired me to create Yonobi - a place where I could share the work and stories of ceramic artists.”
Before working closely with ceramicists, Nanna enrolled in a pottery class herself. Understanding the craft felt essential, not to become a maker, but to meet the material with respect.
“The selection has always been intuitive. If a piece resonates with me emotionally, it belongs in Yonobi.”
Later that year, Yonobi moved beyond the digital space - appearing at markets, hosting its own ceramic markets, and opening its first physical store.
What began as a few shelves of ceramics slowly became something more.
2017 - Clay in hands
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In 2017, pottery classes were introduced.
The intention was simple: To give people a deeper understanding of the craftsmanship behind the objects they admired.
But something shifted.
Once people began working with clay themselves, their relationship to ceramics changed. It moved from appreciation to experience.
“A person who has tried making pottery understands the craftsmanship behind every piece.”
The studio became a place people returned to - not only to learn, but to slow down.
Looking back, this moment became one of the most defining in Yonobi’s journey.
Yonobi was no longer only a place to discover ceramics. It became a place to make them.
2018 & 2019 - A Ceramic Universe
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The years that followed expanded the universe.
The studio in Ny Kongensgade grew, and Nanna began travelling - meeting ceramic artists and visiting studios across Europe and Japan. These encounters deepened the understanding of both craft and context.
In 2019, Yonobi opened a gallery space in Løvstræde, designed by Studio0405.
More than a store, it became a platform for exhibitions, performances, and encounters with ceramic art - a space that challenged how ceramics could be experienced in Copenhagen.
From 2019 to 2022, the gallery hosted numerous exhibitions and participated in 3daysofdesign.
Ceramics moved beyond objects - into something lived, experienced, and shared.
2020 & 2021 - A Quiet City
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Then everything paused. The city emptied. The studio fell quiet.
The city slowed down. Studios stood still.
Like many spaces in central Copenhagen, Yonobi entered a quiet, uncertain period.
But within that stillness came reflection - a reconsideration of what Yonobi should be, and where its focus truly belonged.
2022 - A Shift
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In 2022, a new direction took shape. This was not a move away from something, but a move closer. From object to process. From consumer to creator. From observing to shaping.
The Løvstræde gallery closed, and a new studio opened in Nybrogade, placing full focus on making, on clay in the hands, and on the experience itself.
The shift moved Yonobi from consumer to creator, from sharing ceramics to creating space for others to shape them.
A more grounded version of Yonobi emerged - centered around process, presence, and participation.
At the same time, life shifted.
Nanna became a mother, and together with her husband Anders, Yonobi gradually evolved into a family-led studio.
Work and life became more closely connected - shaped by the same values.
2023 - New cities
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In 2023, Yonobi expanded beyond Copenhagen.
Studios opened in Aarhus and Odense, carrying the same intention into new spaces — to create calm environments where people could slow down and work with their hands.
“Yonobi began as a few shelves of ceramics and a webshop. Today, it is a place where people come to create.”
What had once been a single space became a growing community.
A Place to Pause
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Something had become clear. People didn’t only come to make ceramics — they came to slow down.
Many arrived overstimulated or tired. The studio offered something increasingly rare: a space that felt quiet, present, and unhurried.
"Yonobi became a pause from everyday life."
2024 - Clay, Coffee, Community
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In 2024, this idea took a new form.
The Pinch Pot Café introduced a more open and accessible way of working with clay - where coffee, conversation, and making come together.
Using simple hand-building techniques, forms are shaped directly with the fingers. The process stays intuitive and close to the material - less about perfection, more about presence.
“When your hands touch clay, something shifts. You soften, you focus, you return to yourself.”
Today
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Today, Yonobi takes place across studios, tables, and hands.
People gather around clay in classes, cafés, and quiet moments of making. Not only to learn, but to pause.
Workshops, tutorials, memberships, and gatherings continue to shape the universe.
But the intention remains unchanged:
To bring craftsmanship into everyday life.
Not as something to observe -
but as something to take part in.
10 years later - Looking Back
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Ten years later, Yonobi has grown from a small, personal project into a living community.
What began as a place to discover ceramics has become a place where people shape them with their own hands.
Thousands of hands now work with clay in Yonobi studios each year.
What has changed is the scale.
What remains is the intention:
To stay close to the material.
To create something honest.
To make space for presence.
Looking Forward
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The next chapter is already unfolding.
New collaborations are taking shape.
A new expansion will soon be revealed.
But the direction remains the same - not outward, but deeper.
Closer to the hands.
Closer to the process.
Closer to the material.
Closer to what matters.
A place to slow down -
and return to something shaped by your own hands.
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Ten years of clay.
And still - just the beginning.
